Eric Harlow named director of alpine programs at Sugar Bowl

Eric Harlow, former USSA Eastern Region Development Director, joins the Sugar Bowl Ski Team & Academy (SBSTA) in a new role as the Director of Alpine Programs. Harlow joins SBSTA with an extensive background in alpine ski racing having worked for several programs around the country including Burke Mountain AcademyStratton Mountain School, and Rowmark Ski Academy.

As the alpine program director, Harlow will oversee the operations and management of all alpine competition programs from U10 to U21. In this role, he will work closely with SBSTA’s administrative team and coaching staff to develop and execute a vertically integrated, world-class alpine program consistent with SBSTA’s mission and values.

“Harlow’s extensive coaching background along with a strong awareness of ski academy culture affords him the unique ability to immerse himself in both alpine ski racing and the educational opportunities at Sugar Bowl,” said Tracy Keller, head of SBSTA. “His wealth of experience in coaching and leadership throughout the alpine skiing community will enable SBSTA to become an alpine powerhouse.”

Harlow grew up in New Hampshire playing baseball, golfing, and skiing before focusing full-time on ski racing at Colby-Sawyer College in New Hampshire. Recently married, he and his wife Catherine are looking forward to getting acquainted with the Lake Tahoe area.

“The SBSTA community is incredibly vibrant and passionate about the mountains and the sport of ski racing,” Harlow said. “This team, united around a shared set of principles and values, is what truly gives SBSTA the chance to realize greatness. I look forward to the opportunity to help grow and further develop SBSTA’s alpine programs in this newly-created position as well as call the West Coast home.”

The Sugar Bowl Ski Team and Academy (SBSTA) is a nationally recognized ski team and ski academy that has produced multiple U.S. Ski Team members, NCAA collegiate competitors, national champions in virtually all age groups, and numerous nationally-ranked athletes. Sugar Bowl Academy inspires and empowers passionate, highly motivated students, setting the stage for competitive skiers to seek and celebrate challenge with grit, grace and courage. Sugar Bowl Ski Team and Academy student-athletes thrive on the dual pursuit of rigorous academics and competitive skiing in an environment that celebrates hard work and the pursuit of worthy goals.